Consumer Culture

I think that Edward Norton is a symptom of consumer culture because he feels as though having all of the things in the "perfect" rooms of the catalog will make his apartment and life complete and perfect as well. He models his apartment after each page and needs to have all of the newest things. Also, because he knows exactly what is what and from which catalog, that shows me that he wants recognition for each of them from his guests. I think this is something that is really relatable to our WSU campus. I see so many girls with something as simple as Ugg boots on going to class everyday. They are just meant to keep your feet warm so why does it matter if the Ugg tag is showing on the back of the boot or not? Im not saying this is something that I never do, in fact I would call myself a slave to consumer culture as well, but the honest truth is that many other types of sheep lines boots are much warmer. It is the recognition of wearing expensive Ugg boots that drives our desire for them. The idea that something as simple as furniture or boots will make us happy is crazy but what I think it really is, is the recognition that other people give you for having it. I mean even going way back, having a Bible was something that showed you were rich and religious. If you didn’t care so much what other people thought why would you display it?